Back in 2015, Carolina Fresh partnered with a local college to swap out their outdated vending machines—you know, the usual chip-and-candy lineup—for something fresher. We brought in modern machines filled with better-for-you snack options, and students noticed right away. Within three months, usage skyrocketed and vending sales jumped by 300% compared to the previous year. Turns out, when you give people better choices, they show up for them.
And it’s not just a trend—it’s a shift. People are more mindful than ever about what they’re putting in their bodies. According to the Center for Science in the Public Interest, nearly 90% of people are drinking more water, and 70% are choosing low- or no-calorie beverages. They’re cutting back on salt, sugar, and processed foods, and reaching for snacks that feel good and taste good.
Even the numbers agree: the market for healthier snacks has been outpacing traditional ones for years, and it’s still going strong. Between 2011 and 2015 alone, the healthy snack category grew by nearly 5%—and it's only gone up from there.
What we’re seeing with our clients is simple: when you stock your machines with thoughtful, wellness-forward options, people notice. They’re happier, more energized, and yes—they’re totally willing to pay for snacks that feel aligned with their lifestyle.
Carolina Fresh proudly serves Raleigh, RTP, Morrisville, Durham, and beyond. If you're ready to bring better snacks (and better energy) to your space, we’d love to help. Reach out to get started!